How Coats Homes is Redefining Luxury Living in Frisco
By Stephen Hunt
Since its founding in 2010, Coats Homes has thrived while remaining focused on serving its clients with the utmost excellence by emphasizing timeless architecture, craftsmanship, and personal style. Coats considers a home more than a dwelling, instead seeing it as a deeply personal reflection of both the homeowner and his or her family. Coats also feels that a home should inspire its owner and that each home should be unique to that owner.
“The highest compliment (our company can receive) is when homeowners express that their home exceeds their expectations, providing a great homebuilding experience and a space where they can create lasting memories and truly feel at home,” said Greg Crooks, partner with Coats Homes.
Over the past decade-plus, Coats has built a stellar reputation in the homebuilding industry largely from its work in highly prestigious Dallas addresses like the Park Cities (Highland Park and University Park) and Preston Hollow, which counts former President George W. Bush and First Lady Laura Bush, an SMU graduate, as among its most notable residents.
Another notable success for Coats is preserving the old-world charm of the Dallas Hunting and Fishing Club, a private club dedicated to the outdoors in southern Dallas County which was founded in 1885 and is the fourth oldest private club in the country. The Dallas Hunting and Fishing Club, which features two large lakes on 750 acres of land, was a bastion of early social life in the area and the club, the fourth oldest hunting and fishing club in the US and the oldest continuously operating club of its kind in the western US, has played an integral part in sportsman’s culture being such an important part of life in DFW.
However, Coats has never lost sight of its key core values like having extreme ownership or accountability for each project it undertakes, grit, a solutions mindset, excellent communication, traction, a strong sense of teamwork, and optimism.
On multiple occasions, Coats has been named to the Dallas 100, which is a prestigious annual list of the top companies in Dallas put out for over three decades by the highly esteemed Cox School of Business at SMU. Coats has also been consistently recognized by D Magazine as among its Best Builders in Dallas and its homes have appeared in countless magazines including Dallas Modern Luxury and D Home.
Given its impeccable track record, it’s not surprising to hear that Coats is among the small, select group of builders selected to help make Frisco’s most exclusive address, The Preserve, part of the Fields project near PGA of America Headquarters, an endeavor which promises to set a new standard for luxury living in Frisco. The Preserve is an established golf community with high-end residences perfectly positioned alongside championship golf courses. Coats is offering two different custom homes for sale at The Preserve and naturally, it’s a project the company is elated to be part of.
“Being selected as one of the few builders for The Preserve is an honor,” Crooks said. “It reflects our dedication to craftsmanship and quality, aligning with the project’s vision of luxury and exclusivity. We are proud to be among the distinguished builders shaping the community.”
And much like its numerous previous successes, The Preserve allows Coats to bring a new standard of luxury living to Frisco while embodying the company’s hallmarks. “While each Coats project is unique, The Preserve will embody our core values of luxury, craftsmanship, and attention to detail,” Crooks said.
“We are thrilled to contribute to The Preserve. This project allows us to showcase our commitment to luxury living and collaborate with esteemed builders in creating a unique and inspiring neighborhood. But most importantly, it’s bringing something new and unique to Frisco, true high-end architecture and constriction. Our clients are hungry for it, and Frisco is ready.”
However, The Preserve, which as of mid-March 2025 already has homes under construction with the first completed homes in the community scheduled to be ready for its next satisfied clients to move into later on in 2025, isn’t Coats Homes’ first project in Frisco or near PGA of America for that matter. Coats also built ranch homes at the Omni PGA Resort Frisco, which have earned rave reviews from those staying at the property.
“Our experience with the Omni PGA Frisco project involved designing exclusive ranch houses that offer a great experience in an unmatched setting,” Crooks said. “This project honed our ability to blend high-end design with expansive amenities, preparing us to meet the unique challenges and opportunities presented by The Preserve. Friends and family are constantly staying there and it’s really fun to hear from them and see people enjoying them.”
Among the numerous amenities at The Preserve are a community that is gated and guarded 24 hours a day and seven days a week, a property featuring only high-end architecture and construction, a project featuring only unique custom homes with diverse styles and no cookie-cutter designs, a project overseen by one of the top architects in Texas, Dallas-based SHM Architects, a boutique design firm selected to ensure excellence in every aspect of the project, a plethora of walkable amenities at both Omni PGA Frisco and Fields West, and plenty of green space, including beautiful trails and landscaping plus numerous mature trees.
Maybe the most noteworthy thing about The Preserve is that these homes will be built on the highest point in Frisco, a high-visibility spot which not only provides those who will live and visit there with truly incomparable views of Frisco and much of the Dallas-Fort Worth Metroplex. “It’s very cool,” Crooks said about The Preserve being the highest point in Frisco. “It offers unique design opportunities to maximize the stunning views, and we are excited to contribute to this distinctive aspect of The Preserve.”
Sure, Coats Homes has a spotless reputation of consistent success among its legion of satisfied clients and a proven track record of overdelivering to its homeowners and that, ensuring the homeowner is 100 percent satisfied with the finished product remains their “why” for doing what they do and their homes at The Preserve will naturally be no different.
“At The Preserve, our homes will feature timeless design, exceptional quality, and a seamless blend of comfort and sophistication,” Crooks said. “But most importantly, we are here to serve our clients. Building their dreams is our passion; whether it’s creating a personalized golf simulator room or crafting a customized home office, we want to make it happen for them.”
With a strong, proven track record of delivering the highest-quality custom homes to its many satisfied clients, Coats Homes also already has a reputation for doing the same here in Frisco through its custom-built ranch houses on the Omni PGA Frisco Resort property. The company’s current focus is on overdelivering to homeowners at The Preserve and making those homes its latest success story, which could likely lead to more prestigious projects in the future in our fair burg.
“Currently, our focus is on delivering exceptional homes at The Preserve,” Crooks said. “We are committed to this project and do not have publicly-announced plans for additional developments in Frisco at this time.”
For additional information on Coats Homes, visit coatshomes.com or email them at hello@coatshomes.com.
Stephen Hunt is a Frisco-based freelance writer and sports enthusiast.
