This year’s winner for the Winning Customers Award was the Law Offices of Biederman & Burleson. While businesses need to keep current customers happy, they also need to have a system in place to win over new customers. This team says they use a multi-tiered approach to acquiring and winning customers for the criminal defense law firm. Utilizing business-to-business outreach techniques, Biederman & Burleson reaches out to fellow attorneys for referrals and they use print advertising to potential clients to generate leads. Social media offers a mechanism to highlight and win potential customers, while using past client referrals can also help win new customers. Congratulations to The Law Offices of Biederman & Burleson, P.L.L.C.!